Do You Know What a Digital Agency Actually Does?

You may be wondering why you would ever hire a digital agency when you can run Facebook ads in house, yourself? Well the answer is simple, hiring experts to run your ads leads to better results and opens up your schedule. We give you back the time you would have spent boosting posts to focus on your strengths.

Here at Promote Social | Media we pride ourselves on allowing marketing managers to focus on the most important parts of their job.

While you may know how to boost a post on Facebook and may be seeing some great (or terrible) results off the back of this, imagine what we could achieve together? You, with the knowledge of your business and audience, and us, with a deep understanding of digital advertising and the ins and outs of each platform.

The digital juggernauts, Facebook and Google, are always changing the rules. They’re introducing new capabilities that can enhance your campaigns on a regular basis. If you’re focusing on managing other stakeholders, you’re not focusing on these updates. Hiring an agency means that you’ll have people on your team whose sole job is to stay up to date with the current techniques for running high converting digital marketing campaigns.

As a digital agency, our focus is first and foremost on getting to know your business goals and challenges. This lets us get your ads in front of the right people and ultimately bring in more customers.

Once we understand your goals our next step is to devise a plan that will help achieve them. We look at where to best reach your audience as well as the best type of ads to capture their attention.

You have an input each step of the way as we share our proposals with you and look for your guidance to ensure your vision is uncompromised. Whilst our job is to know the digital platforms inside and out, your job is to know your business! We rely on your communication to ensure we’re hitting pain points for your customers and tapping into challenges that come up when working with your clients.

From here we bring the campaign to life, first we set up tracking to make sure your results are being recorded and you can see exactly how your digital marketing dollars are being spent – this is the tricky techy stuff. Then it’s show time, we carefully monitor and adjust your ads, making regular changes to get the best results. One of the most detrimental things you can do to your ad campaign is to set and forget, only reviewing at the end, you miss crucial opportunities to tweak your targeting, creative and budget placement to maximise results.

Working together we will come to understand what works best for your brand and audience. Though one thing you can always count on with digital is an ever-evolving eco-system. With changes to the platforms and tools as well as shifts in what works best for your audience, it’s important to have an agency that’s unafraid to test new ways to drive stronger results for your business.

A digital agency does a lot of things and wears many hats, but our main focus is to take your marketing acumen and bring it to life in the digital space, freeing up your time and bringing in better results.

If you would like to know how Promote Social | Media can work with your brand, contact us today.